Product Branding and Design

Product Branding and Design

From the very beginning of our business, we should give importance to branding. Many people think that branding is only for well-known companies like Apple, Google, McDonald's, or other famous brands in our country. But for business purposes — whether small or large — it is essential to think about branding from the start.

Many entrepreneurs do not differentiate between branding and marketing. They think the two words mean the same thing. So, they assume that working on marketing automatically covers branding. In reality, branding and marketing are two distinct concepts.

Branding refers to what a business is — its identity, reputation, experience, and what customers expect from it. Branding acts as the driving force behind customer trust and recognition. Simply put, branding is a good way for customers to evaluate a product, service, or business.

On the other hand, marketing is the strategy of increasing sales and revenue, attracting new customers, and gradually gaining market dominance.

This means branding is part of your business plan, while marketing strengthens the brand and helps promote the business, products, and services.